“The Berlin International Economics Congress 2011” is an international conference taking place over 4 days that will explore the future of Nation Branding, Tourism and International Investment in a Globalized World. The program will consist of lectures, seminars, workshops, interactive sessions and panel discussions that will feature leading figures from international economics & politics, academia, marketing, advertising, and civil society. Participants of the program will also have the opportunity to experience Berlin through a series of cultural and social activities.
The year 2011 represents an important opportunity to reflect on the growth and evolving nature of the inherently interlinked concepts of Nation Branding, Tourism and Foreign Investment. The process of globalization, increasing economic integration and interdependence between nation states, has brought with it an increase in the economic potential and importance of international investment and tourism. Many states now rely on Foreign Investment, and especially tourism, as a major sector of their economy. In order to attract this international attention and tap in to the tourism market, states have increasingly employed Nation Branding, hoping to promote a positive image of their state to the international community.
This conference will therefore seek to explore the challenges and opportunities that states face in attracting international investment and developing their tourism sector, by utilizing perspectives and dimensions not only from the field of economics, but also from international politics, culture, civil society and the private sector.
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