The New Széchenyi Plan will soon be finalised and the Hotel Association of Hungary was also involved in the negotiations, said Mr Endre Horváth, state secretary responsible for tourism, at the general assembly of the Hotel Association of Hungary, held in Sümeg on 1-2 December.
The tenders will be published on 15 January and will focus on quality developments. Besides hotels, catering facilities will also be eligible to apply for funds in accordance with the aims of the health industry. Altogether HUF 120 billion (appr. 450 million euros) will be allocated for tourism.
The state secretary emphasised: there is interest in the construction of a mega capacity conference hall, for which the government can provide tender funds, if needed. He also promised that the tourism law would be finalised by the end of 2011.
Mr Gergely Horváth, CEO of the Hungarian National Tourist Office, said that the marketing plan is being finalised and will be published for the travel trade on 14 December. A new feature is a booklet for suppliers of next year’s activities, and the HNTO will start working on the 2012 plan earlier than in previous years. Discussions will start in March.
In the future, the costs of the operation and the marketing will be optimised so that the domestic and foreign network, activities and tools will be examined and, where possible, partnerships will be initiated with the aim of concentrating the funds.
Mr Horváth emphasised that Hungary should be matured from product to brand with the use of professional marketing tools, mainly involving online solutions.
http://www.turizmus.com/cikk/index/Promises%20to%20the%20hoteliers?CAKEPHP=f8faa18cf946c8dea98076777b0a27ac
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